Supercharge social media-based recruitment with AI
AI-boosted social media marketing is revolutionizing recruitment. We are at a watershed moment; first movers have a huge advantage over those late to the party. A study by HBR found that organizations that use AI in the recruitment process see an improvement in candidate quality by up to 20%.
Traditional recruitment methods are no longer sufficient to identify and hire top talent in sectors with limited labor supply. As a digital marketing agency specializing in AI-driven recruitment solutions, we use AI to improve ad targeting and leverage attribution feedback to quickly train ad platform algorithms to enhance performance. In this post, we will discuss the benefits of incorporating AI into social media based recruitment and present practical methods to lower costs and improve the quality of new hires.
The Labor Shortage Crisis
Numerous industries worldwide are facing labor shortages. This lack of qualified employees leads to reduced productivity, increased costs, and delays in project delivery. Key factors contributing to labor shortages include an aging workforce, skill gaps, and a lack of qualified local talent.
To address these challenges and excel in a dynamic hiring environment, businesses must implement innovative recruitment solutions and then quickly then scale successful initiatives across multiple channels. One such solution is leveraging AI to enhance content generation, targeting, and attribution in social media-based recruitment.
The benefits of incorporating AI into recruitment include the following:
1. Better targeting: AI algorithms analyze vast amounts of data from social media platforms, user behavior on websites, and information from CRMs to identify candidates who match specific job requirements. By using AI to narrow the target pool of candidates, recruiters can focus their efforts and budgets on the most suitable candidates. AI can also crunch huge sets of information on current employees to help advertisers create “lookalike” targeting lists based on the best-performing previous hires by incorporating scores on performance reviews and productivity data.
2. Enhanced attribution and conversion tracking: AI-powered tools can track the source of each application back to the advertisement or piece of content that generated it, allowing recruiters to identify the channels and strategies that best engage their target audience. Funneling this information back to the ad platforms allows recruiters to accurately optimize social media-based recruitment campaigns and allocate budgets more efficiently. Bad decisions are often made due to the notoriously inaccurate data provided by social media platforms’ native conversion tracking. This could be the issue if your campaigns have declined in performance lately.
Businesses often realize a 15% or more improvement in ROAS when they implement server-side AI-boosted attribution and conversion tracking to train the ad platform’s algorithms using accurate data.
3. Cost-effective recruitment: AI-driven social media recruitment processes significantly reduce the time and resources spent to attract and hire new candidates, leading to lower costs and higher profitability. A study by Accenture estimates that organizations could save up to 60% on operational costs by using AI-powered systems like ChatGPT and DALL-E.
To supercharge social media recruitment, businesses should:
1. Select the right AI tools: Choose AI-powered solutions that align with your recruitment goals and can be seamlessly integrated into your existing processes and systems. Look for tools that offer intelligent targeting, attribution, automation, and reporting capabilities. AI can also assist in quickly generating and testing creative content.
2. Train and educate your recruitment team: Ensure your team is comfortable with the systems and understands how to interpret the data output. Providing intuitive dashboards and concise recommendations on ad creative and budgeting allows data-driven decisions that more effectively optimize ad campaigns because the true customer journey can be accurately mapped and used to train the ad platform’s algorithms.
3. Continuously optimize: Use the insights gained from AI-driven attribution to refine your ad campaigns by feeding on and offline conversion data back into the ad platforms on an ongoing basis. Adjust ad creative, experiment with different channels, and allocate resources to the most profitable campaigns using AI.
4. Monitor performance and adjust: Set up AI systems that regularly assess the performance of your campaigns and make the necessary adjustments to improve outcomes. Track key metrics such as time-to-hire, cost-per-hire, and candidate quality to gauge the effectiveness of campaigns.
MyCom has helped numerous businesses like yours lower costs and improve the quality of new hires using AI-enhanced social media marketing. At the height of the COVID-19 epidemic, we successfully implemented and scaled a multi-state and international recruitment campaign for the largest healthcare staffing company in the US, placing high-need nurses in hard-hit hospitals in time to save thousands of lives.
Connect with our team to learn how to integrate AI into your recruitment process by scheduling a free marketing analysis.
