A company’s value lies in its workforce

So what’s the best way to announce career opportunities and attract the right candidate?

A country’s wealth is determined by its workforce. When it comes to natural resources, countries such as Russia and the Democratic Republic of Congo (DRC) should be the dominant players in the world’s economies. But political structures, corruption and under productive populations mean that they are lagging far behind more efficient and entrepreneurial countries like China.

Similarly, most companies rely on their workforce to operate at their optimum. These include organizations in wide-ranging industries like recruitment and staffing, logistics, healthcare, mining, energy, technology, child care, construction, and more. Most of us have been in the difficult position of having to recruit the right candidate at some point. It’s both time consuming and tricky – especially if the role is urgent or requires specialist skills. Not only do qualified candidates need the right experience, they also need the right personality to mold with your organization and mesh with your team. In the past, companies sourced employees through more traditional media such as print, radio and web advertisements. These days, some companies post on social media platforms to announce career opportunities in an attempt to attract the right candidates.

While these strategies might work, they lack efficacy for the following reasons:

• Advertising to the wrong audience
• Time, effort, and money are lost trying to find valuable candidates
• The capacity and reach of recruiters can be limited
• A highly saturated platform makes it difficult for companies to stand out
• Audience reach is limited and not targeted

So what is the solution?

Paid social media recruitment advertising is a powerful strategy for businesses to penetrate the competitive talent market. When managed correctly, paid social media advertising can be an extremely beneficial tool that enables companies to:

• Target a specific audience
• Quickly reach thousands of potential candidates
• Achieve a promising return on investment
• Process candidate sourcing 24/7 online.

When used strategically, social media recruitment advertising can successfully drive your staffing and recruiting requirements. Candidates can discover more about your company without contacting and engaging with a recruiter to decide if they want to explore possible work opportunities.

Recruitment advertising on social media platforms can save a lot of time and effort while delivering better results. Connecting with candidates directly lowers hiring costs by cutting out the recruitment agent.

But to increase your chances of success, you need to set up and execute social media hiring strategies that harness the combined power of compelling creative, targeted reach and effective A.I. algorithms. In short, you need to partner with the right team.

MyCom Media lives and breathes social media and A.I. algorithms. For the past ten years,
we’ve invested in an expert team and put the right systems in place – so you don’t have to.
If you’re ready to tick sourcing and hiring off your business challenge list, connect with us by
clicking below.