Facebook v. LinkedIn
Today, the most popular platforms for social media recruitment are Facebook and LinkedIn. Each platform has its unique features, advantages, and disadvantages, but which platform should you be using to announce your career opportunities and attract the right candidates?
Facebook
Facebook is the biggest social media platform. On top of having over 2.4 billion users, the platform’s paid ads enable recruiters to reach passive candidates for a potential role.
Other advantages of Facebook advertising are:
• Budget-friendly
• Custom call-to-action
• Easy to track and measure
• Retarget potential candidates
• Creation of look-alike audiences
• Targeting your contact list.
Though many recruitment marketers may not initially consider Facebook a platform for social media hiring, the stats and features say otherwise. While Facebook is used predominantly for socialization, it’s proven effective for hiring potential candidates. With its massive database, there’s more chance of your ad reaching a candidate that is qualified and looking forward to exploring new career opportunities.
LinkedIn
With over 822 million users, LinkedIn is the biggest professional platform. Although the numbers are relatively small compared to Facebook, LinkedIn’s advantage is having a direct connection to a pool of professionals interested in career growth, opportunities and news.
Other advantages of using LinkedIn for social media recruitment are:
• Raising awareness around your company.
• Giving insights into your company goals, culture, and benefits.
• Informing passive and active candidates why your company is a great place to work.
• Positioning your company as the dream workplace for your target candidates.
The platform also has tools and features specifically designed for businesses and professionals:
• Career Pages – display career opportunities to potential candidates to let them know you are looking for people with their skills.
• Dynamic Ads – personalized ads displayed based on LinkedIn profile data.
• Work with Us Ads – boost traffic to your most relevant jobs and LinkedIn Career Page.
• Pipeline Builder – connect with several candidates for hard-to-fill roles.
LinkedIn Premium, a paid-for account feature, gives businesses access to LinkedIn Learning, applicant insights, and the power to expand their network further.
Which platform is better?
When choosing which platform deserves your investment the most, proven records suggest that the best practice is developing strategies that involve both platforms.
While LinkedIn is more saturated with professionals, Facebook provides the opportunity to
reach candidates that aren’t active on LinkedIn.
Both platforms have features that are worth investing in. Let’s take a closer look:
To increase your chances of success on either platform, you need to set up and execute social media hiring strategies that harness the combined power of compelling creative, targeted reach and effective A.I. algorithms. In short, you need to partner with the right team.
MyCom Media lives and breathes social media and A.I. algorithms. For the past ten years, we’ve invested in an expert team and put the right systems in place – so you don’t have to. If you’re ready to tick sourcing and hiring off your business challenge list, connect with us by clicking below.
